Social Media Maintenance (ongoing): If you find that you or your staff are not able, or interested in keeping up with the demands of social media, we offer 21 creative posts a month for Facebook, twitter, and Instagram based on your social media calendar for a fee of $150 (no video content)
*If you do not have a social media calendar, the Phase 3 - Planning package is a prerequisite
*This is a popular service and we have limited space. It’s not possible to accept more than 10 new clients at this time, but waitlist space is available. Please call for availability
Organic Search: Be Found
Organic Search Monthly Service (ongoing)
If you or your staff do not have time to blog in addition to maintaining your social media profiles, Edify charges $280 a month to create shareable, quality content (no video).
* If you do not have a social media calendar, Phase 3 - Planning is a prerequisite
Organic Search Bootcamp
Most people can agree that organic is best, and that opinion carries over to online presence. When someone finds your business using an “organic search,” that means that they typed key words connected to your company into a search engine, and found you (usually in the first 5 to 10 ranking options). You may have heard the term SEO or search engine optimization. This used to be achieved almost entirely by the Web Developer who build your site, but that has done a complete 180 degree turn. Now, search engines look for new, valid content. The more you blog, modify website content, interact on various social media platforms, and produce content that other sites will share, the more your rankings will improve.
You will learn what your followers (or potential followers) want, how to deliver through blogs, vlogs, posts, and keywords; and how to recognize if your campaign is effective. This package consists of 10 private coaching sessions over 5 weeks for $875 total. Maintenance services can be arranged
*Due to the intensity of this program, we can only accept 1 to 2 per month. A waitlist is available
Marketing: Be Effective
The Marketing Plan
There is a lot more to Marketing than Advertising, and all of it is important information for startups and fully established companies. The rules vary depending upon the structure and area of the business, and it often takes multiple efforts to complete a single Marketing Plan. Edify offers both process and answers for the following Marketing subtopics:
Research (Identifying whether or not your company can find a niche in the area; who is your target audience)
Identity/Brand (Who is your business? What do you customers see? Is your physical plant cohesive?)
Advertising (what advertising will reach your target audience and cause them to act in your favor? Planning)
Plan (How often will you do research? Add a new element to your company? Create alliances with?)
Creating & Disseminating (Who will create the content that represents you? How will that be accomplished? Where will it go? How often will this take place?)
Staying Consistent (What will your voice and brand look like? How will you make sure that it stays consistent?)
There are many questions to answer, including the homogenization of print, online, radio, and other communication forms. Not only will you be able to answer these questions, you will also have a fully formed plan for your Marketing and Advertising needs.
Completing this requires twice weekly coaching sessions for 2 to 3 months, and at least one in-person visit to your place of business. If you run a hospitality or tourism based company, more time on site will be required.
This will be time consuming, and we suggest that you take this on during a time when you know business will be slower. This package costs $2500 to $5000 depending upon the scope of work. The cost includes a single audit 10 months after the plan is put into action